Your brand’s power is in its stories
It’s time for them to bask in the sun
An uncommon mind, focused on you
I’m an independent brand narrative and public relations consultant to international luxury hospitality and wellness brands. I believe that individuality is everything. Places, brands, projects, people -- no two are the same. I handle every client and every project personally, uniquely, and with heart. Together, we’ll uncover the stories you know, but may not know how to tell. Stories that connect people to places, passions, and cultures; to one another, and to themselves.
apricate
(ˈæprIˌkIet)
v. to bask in the sun
I’m here for you My mission is to make you shine
Apricate means “to bask in the sun.” I love this notion for my clients because my aim is to shine a light on the essence of your offering, to illuminate its most striking elements and capture the attention it deserves through strategic messaging – and to help audiences discover and bask in their truest passions in the process. (I’m also based in tropical Miami, Florida, so sunshine is in my DNA.)
Experience in luxury Your stories are your power
There’s power in sharing stories about passion and the way it shows up in your product, your work, and your values. That’s where I come in. As a strategic communicator with 20+ years of experience driving action through thoughtful narratives, I am as eager to craft your brand stories as you are to create them. Together, we’ll discover what sets your brand apart.
Services Narratives that help people discover
I provide communications consulting services to a collection of international clients comprised of emerging and established luxury hospitality and lifestyle brands. My toolbox is based on 20+ years of experience engaging audiences and inspiring them to discover international brands, through purposeful communications. We will collaboratively determine what will put you in front of the right audiences, and work to tell your story consistently -- and memorably. I work directly with brands, and also with agencies on a contract basis.
Lets do this