Tips for refreshing your brand story in the truest, most compelling ways.

Knowing when a brand is at its best is critical when developing narratives intended to inspire audiences to action.

The similarities between a great leader and great brand storytelling

Now more than ever before, hotels need to differentiate authentically

How thinking differently means believing in your own boundless ideas

It’s #TravelTuesday and I just came across a photo I took in Cusco, Peru, of the door at La Casa de Los Cuatro Bustos, a historical home now occupied by Palacio del Inka, a Luxury Collection Hotel. Following is “Threshold,” a very short story I wrote while gazing at the photo, thinking about all the travelers who have laid their eyes upon that door.

My take on why the word “revenge” has no place in travel

Welcome! I’m so happy you’re here. It’s time to bask in the sun! Click the link below to read my first journal entry.