Hello, Sunshine!

Hello, sunshine!

For me, light - natural, beckoning, warm light - evokes a sense of possibility. Of alertness. Of curiosity, and of discovery. 

It’s been a strange, sad time for so many. But although at times light has been obscured by endless-seeming uncertainty and loss, it has continued to beam, slowly and steadily. I believe we have access to all the light we need. Dapples and bursts just enough to sustain us. 

Now, with spring and hope settling in around us, it feels like it’s time to revel in the light. To choose to look upwards and ahead. This sensibility, this beacon, feels sometimes like a lifeline. And I, for one, am holding on tightly.

It’s time to rediscover what makes us feel most alive. To revel in the extraordinary beauty the earth offers in abundance.

I’m launching my communications consulting business today, and I could not be happier that you are reading this. You have stories that are waiting to be discovered, and with 20 years of experience as a brand and PR strategist and writer, I am here to help make sure they get the attention they deserve -- attention that will spark action. That’s why I named it “apricate,” which means “to bask in the sun.” It’s what I want most for you: for your most beautiful, compelling messages to be shared with the world.

As someone who lives and breathes your brand every day, you are the keeper of these stories. Let’s bring them forward. 

It’s time to bask in the sun.

With warmth,
Tavia